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The Challenge of Breastfeeding Sensitisation | Nikhil Srivastav | Engage

Media1 min read

Mothers'  Absolute Affection, the nationwide programme to improve breastfeeding, attempts to achieve the same by incentivising frontline health workers to create awareness on the issue.  However, a pilot study shows that hiring breastfeeding consultants at the district hospital level is not only more economically feasible, but also results in improved breastfeeding rates.  Author Nikhil Srivastav of r.i.c.e. writes about the importance and necessity of hiring dedicated breastfeeding and newborn care consultants at each district hospital.  Read more...


r.i.c.e. is a nonprofit research organization, dedicated to understanding the lives of poor people, especially young children, in India, and to promoting their well-being.

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