research institute for compassionate economics

Public service announcement: Ending open defecation is in our hands!

Written by Payal Hathi on August 23rd, 2014

Check out this public service announcement, called “Ending open defecation is in our hands,” made by WASH United. It calls upon us all to join in and help: “India is ready for another epic achievement – ending open defecation…It is in our hands.” Plans are set for the government to start using this soon too, which we’re very excited about!

Showing low-cost latrines at the end of the video, the message is clear that we can change India’s national shame into another major public health success (much like the recent eradication of polio). Although we can’t give out Oscar or Emmy awards, if we could, the r.i.c.e. team would love to create the “Shitty Awards” for efforts that have the potential to motivate each one of us to get involved in a much-needed national scale movement to end open defecation – WASH United’s PSA would surely be a winner!